Video is a strong avenue to get your message across. In fact, YouTube is the second largest search engine behind Google. You are more than likely using video in your digital engagement. As you start to plan 2019 and your upcoming booth engagement, you can consider upping your game by including live video feed in your booth experience.
Make hearing and engaging easier: Live video gives the audience a chance to interact with the video experience. The live video can allow your attendees to engage with your manufacturing facility or even a key customer who uses your products and services and acts as an ambassador. Add either a ‘quiet room’ for attendees to talk in a relatively quiet zone, free from the sounds of the show, or have a headset ready to go so the attendee can hear what is being said easily.
Bring in purpose with an international audience: If you are expecting an international crowd, consider using live video to add to your bilingual trade show booth staff. Attendees who have very specific questions on the show floor could come back for ‘international hours’, and converse in their native language with someone from their home country. They can also start building a relationship with your staff in other geographical areas. You probably cannot send a representative from every country you work with, but having a live video feed can still give good face-to-face interactions.
Seeing a product or service in action: If you have a product line or manufacturing process, you can have a video camera installed at a certain point in the process that could be of interest to your attendees to see. In addition, you can ‘go live’ in your factory to show a new machine in action. Have fun with your engagement here and if you can, have someone on the show floor be able to chat with the person who is ‘live’ to ask questions from the attendees. Think of this as a ‘man on the ground’ live news feed, where you are providing the ability for your attendee to get into the thick of the action.
Live video will require a bit of technology set up and a good Wi Fi connection, so be sure to budget for those expenses and provide technical support in case something goes sideways. But this investment can go a long way with your attendees, who will enjoy the live feed in your booth.