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Ion Exhibits

Zero Systems

ILTACON - Washington DC

Our Challenge

Zero came to Ion Exhibits as a new client based on the recommendation of their marketing manager who had previously worked with Ion when she was with another firm.  Based on the success of that experience, Ion Exhibits was brought in to make improvements to the exhibit program.

Zero wanted their exhibit design to be as exhilarating as their technology solutions. Zero executives cited three stipulations for the build:

  1. No overhead signage that would interfere with simple aesthetic of the brand cube design and to eliminate the added cost of rigging.
  2. Continuous transition without seams around corners for the video wall.
  3. No interior space wasted on storage rooms.

How We Solved It

To deliver on all of Zero’s requirements and provide design flexibility and cost effectiveness, Team Ion recommended a custom rental exhibit. The exhibit design uses LEDskins on one corner axis of the stand that features a picture window.

Zero’s video content used the latest 3D and 4k imagery to portray their innovative technologies. Unlike many exhibit houses, Ion Exhibits has established a large inventory of LEDskin tiles, equipment and has considerable A/V expertise in-house. 

The exhibit was a successful, in part, due to meticulous detailing and planning from Ion’s engineering department. Team Ion set-up and rehearsed the program prior to shipping it to the show so Zero would be assured that their exhibit would perform flawlessly.

The CEO and CRO said the booth did exactly what they envisioned – stopping people in the aisles and generating buzz among attendees.  Zero team members used social media to invite attendees to visit their booth "to see cutting-edge AI-powered solutions....and the booth itself is an experience you don't want to miss!"  Zero’s exhibit became a centerpiece of the show.