Xeikon has a long-standing reputation as a leader in the labeling industry and has been exhibiting at Label Expo for several years. With a recent re-organization, Xeikon is now under the Flint Group umbrella, and although still the prominent brand at the show, also needs to showcase the additional divisions under the parent brand.
How We Solved It
Working around several live labeling machines that were brought to the show, Ion Exhibits created multiple interactive demo-stations of sub-brands all under a large hanging structure of the parent brand, catching visitors’ eyes as they browsed through the booth space. The backside of the peninsula was the main Xeikon brand with large meeting spaces and equipment. Buyers were welcomed with an engaging video wall presentation of all it's brands. A centralized café allowed additional access for all sub-brands for further engagement. The show was a great success exceeding targeted qualified lead counts..