Tetra Pak wanted to make a huge impact at the show, taking prospective buyers on an interactive journey through their exhibit so they could understand the full turnkey services Tetra Pak offered. In addition, the exhibit called for a casual meeting area, a lockable storage closet, and a comprehensive view of their portfolio of products – all within a 30' X 40' space with a 12’ height restriction.
How We Solved It
With the help of custom cut flooring, Ion Exhibits created a walk-path through the exhibit which took attendees through 4 “stations,” which each showcased a facet of the Tetra Pak’s various services. Each station was unique, and included items such as product shelving, touchscreen monitors, and looping demos which engaged the visitors and helped tell Tetra Pak’s story. To help unify the booth space, Ion Exhibits dropped in a huge oval of arching tension fabric graphics which featured Tetra Pak’s logo and signature brand elements, all kept under 12’ high - but tall enough to give a spacious feel to the booth.