Sodick rolled out new machine technology at this event, and wanted to draw lots of attention to it without taking interest away from their other eight machines. They also wanted to emphasize their core message of “precision, high-tech engineering” in a way that visually looked different and more compelling than their previous exhibits at past shows.
How We Solved It
Ion Exhibits created an open pathway in the center of the exhibit which led to an attractive hospitality area where the new machine was staged, including a live speaker presenting key points and a full service bar with plenty of nearby seating. To reinforce the “high tech” message, Ion’s creative and engineering team developed a new visual theme using over-sized perforated metal accent walls that created major impact and interest within the exhibit. (Award Winning Design - Surface Treatment)