ONA EDM, headquartered in Spain, recently underwent a complete marketing rebranding. Having partnered with Ion Exhibits in past years, they approached us with the challenge of bringing their new, detailed marketing and corporate identity standard to a trade show booth that would echo the look and feel of their European style. They are part of a small but crowded industry and needed to set themselves apart. With multiple shows occurring throughout the year, all with different exhibit space sizes, they required a solution that could easily be reconfigured with limited additional investment.
How We Solved It
Looking at their trade shows program over multiple years, Ion Exhibits provided a booth design with a core modular structure that can easily be manipulated to fit into any booth space yet still provide a custom look. We created the graphic areas in a way that allows them to be reused between shows to maximize their budget and limit additional printing. Taking cues from their new corporate identity, we added accent and custom pieces to make their booth one of a kind. (Award Winning Design - Innovative Use)