Super Bowl Live - Miami FL
The Ocean Conservancy needed an exciting exhibit to tell their story. They reached out to twelve companies and selected six to present their proposals for their sponsorship activation. Ion's pioneering design was awarded the project.
Super Bowl Live is an annual event that draws thousands of fans to celebrate for one week prior to the big game. As the first “free-to-the-public” event, this year’s festival drew record crowds.
Believing that, like football, conservation is a team sport, the Miami Super Bowl Host Committee staged an Environmental Village at Super Bowl Live 2020. Located at Bayfront Park in downtown Miami, the Village served to showcase environmental events, education and sustainability efforts throughout South Florida.
The Ocean Conservancy became the first-ever Ocean partner in Super Bowl history. The Ocean Conservancy is a nonprofit organization founded in 1972 to focus on long-term solutions that promote a healthy ocean, abundant wildlife and thriving coastal communities. Together with the Host Committee, Everglades Foundation and NFL Green, they formed the Ocean to Everglades initiative (O2E).
How We Solved It
Visitors were awed as they stepped through the entryway. LEDskin motion graphics created an immersive under the sea experience.
Inside visitors were invited to learn about the challenges facing our nation’s oceans and the Everglades. Large screen monitors and virtual reality headsets described the O2E initiative to develop science-based solutions for a healthy ocean and the wildlife and communities that depend on it.
Another exhibit celebrated the success of the #SuperCleanupChallenge. The Ocean Conservancy surpassed their goal of removing and diverting 54 tons of ocean plastic and trash from Florida’s coasts and waterways.
Hundreds of people visited the Ocean Conservancy tent, including multiple celebrities. By all accounts, the event enabled the Ocean Conservancy to achieve their sponsorship goals.