Anime Expo - New York NY
Good Smile wanted to make a huge impact at the show, taking prospective buyers on an interactive journey through their exhibit so they could understand the product lines Good Smile offered. In addition, the exhibit called for specific journey paths, multiple experiences along the journey path, and a comprehensive view of their portfolio of products – all with two separate exhibit spaces.
How We Solved It
With the help of custom cut flooring, Ion Exhibits created a walk-path through the exhibit which took attendees through a specific journey path, which each showcased a facet of the Good Smile's product releases. Each station was unique, and included items such as product shelving, touchscreen monitors, and looping demos which engaged the visitors and helped tell Good Smile's story. To help unify the booth space, Ion Exhibits dropped in a huge oval of arching tension fabric graphics which featured Good Smile's logo and signature brand elements.