Citadel needed work with a 40' x 50' island booth. The exhibit had 2 primary objectives: compete with the action and noise level of the surrounding exhibits and integrate the new Citadel logo and six primary industry segments (automotive, power management, household, corrosion, sustainable, and electric motor).
How We Solved It
The exhibit was set up to have outer and inner sections, both to show the industry segments, and to have areas on the interior that would be more insulated and away from aisle foot traffic. The interior of the booth had a bar/food concession area and seating area for casual conversation. The outer portions of the booth had product segment displays with iPad stations. The video demo area on the primary aisle engaged a standing audience, and the reception area gave a clear path for booth entry.