BEKO is the global leader in consumer home appliances in Europe, and is entering the US marketing to gain market share by exhibiting at trade shows such as KBIS (Kitchen and Bath Show) and others. BEKO was looking for a creative exhibit partner that could understand it's business and how to showcase in multiple US trade shows with its products and brand lines across multiple verticals in the US industry. In addition to creative, the BEKO team also needed veteran account management team and in-house capabilities to provide them with the confidence of project delivery and fabrication flexibility.
How We Solved It
Ion's Creative and Account teams collaborated with BEKO'S brand management team both in the US and World HQ's, to best understand how to showcase it's multiple products lines amongst buyers in different verticals.
The teams collaborated on designing 7 unique custom kitchen vignettes, allowing attendees to visualize the product lines in actual settings. Ion's team used a system build approach to maximize budgets, while creatively bringing high-end custom finishes such as solid surfaces, custom cabinetry, back-splashes and integrated appliance drops.
Collaboration with In-house Creative, Engineering, Fabrication and Project Management allowed a complex build go smoothly, and allowed flexibility for BEKO to make adjustments when needed through the process.
Three large video screens provided up-to-date product information during the show, as well as live media presentations for PR. Live moss walls, large format graphics provided big branding.
A large backlit perimeter hanging sign with halo-lit dimensional logo's provided a big brand impact with 360 visual awareness from afar and defined their floor space.