Zero Systems was referred to Ion based on the recommendation of Ion's experience in LEDskin technology. Zero wanted their exhibit design to be as exhilarating as their technology solutions. Executives cited three stipulations for the build.
- No overhead rigging that would interfere with simple aesthetic of the brand cube design and to reduce overall show costs. A similar cube was fabricated with their past builder, and rigging was required.
- Seamless transition of the LEDskin tiles around the corner. Tiles were not able to meet up at the corner seam which detracted from the 3 dimensional content with the past provider.
- No interior space wasted on storage rooms. The past provider required interior rooms for stability.
How We Solved It
To deliver on all of Zero's requirements and provide design flexibility and cost effectiveness, team Ion recommended a custom rental exhibit using the latest LEDskin technology in inventory. The exhibit design used LEDskin video tiles, that don't affix to a wall, yet become the wall for structural and install savings.
Zero’s video content used the latest 3D and 4k imagery to portray their innovative technologies. Ion Exhibits has become the go-to industry leader in LEDskin, investing early in the technology and establishing a large inventory of over 600 LEDskin tiles with plug & play equipment.
The exhibit was successful, in part, due to meticulous detailing and planning from Ion’s engineering department. Team Ion set-up and rehearsed the program prior to shipping it to the show so Zero would be assured that their exhibit would perform flawlessly.
The CEO and CRO said the booth did exactly what they envisioned – stopping people in the aisles and generating buzz among attendees. Zero team members used to social media to invite attendees to visit their booth "to see cutting-edge AI-powered solutions....and the booth itself is an experience you don't want to miss!" Zero’s exhibit became a centerpiece of the show.