Our Challenge

Recognized as the Market Share Leader in Europe as a Designer and Manufacture of Premium Brand Home Appliances, Beko is Poised for Growth and Success entering the US Market Leveraging Innovative Appliances, Design Forward Solutions and Sustainable Awareness.

Beko was looking to build upon a successful launch at the previous years KBIS show (Kitchen and Bath), with increased awareness and to arrive as a formable player in this year's show in Las Vegas.  KBIS is essentially the Super Bowl of shows for manufacturers of home appliances. 

• Drive more booth traffic to the exhibit, increase media presence, and instill awareness to be known as a mass premium brand.
• Design and construct the exhibit in a sustainable way that parallels Beko's premise that healthy living is only possible on a healthy planet.  
• Leverage their trusted partners' knowledge of it's past objectives and successes, and collaborate to bring an deeper, immersive experience for the audience to connect with their brand.  

How We Solved It

• Ion worked with the Beko team on-site at show close from the previous year, to strategize on increased exhibit size and floor location for the next years show.  Choosing a better location closer to main aisles, entrances and competition played a pivotal role in maximizing exposure of their brand and increasing traffic flow.
• Conceptual designs from Ion's creative team set the tone for providing a sustainable solution.  Exhibit materials included eco flooring, recycled and re-use system framing, water soluble inks, LED video and lighting, recycled aluminum and acrylics.
• The exhibits sweeping overhead structures of water patterns and flowing SYNC LEDskin video columns provided dramatic sequences of Mother Nature.  These LED columns of movement in a large scale, provided the WOW factor for an immersive experience.

See BEKO Client Experience Video