Logo for "Ion Exhibits," a leading trade show supplier, with "ion" in large white letters and "exhibits" below. A red curved line and dot above the "i" form a stylized figure on a light gray background, reflecting expert booth design. - Ion Exhibits
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Ion Exhibits logo featuring the word "ion" in large white letters with a red curved line and dot above, followed by "exhibits" in smaller white lowercase letters—perfect for making your next tradeshow booth stand out. - Ion Exhibits
Logo for "Ion Exhibits," a leading trade show supplier, with "ion" in large white letters and "exhibits" below. A red curved line and dot above the "i" form a stylized figure on a light gray background, reflecting expert booth design. - Ion Exhibits
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CASE STUDY

VIZ Media

LICENSING EXPO

VIZ Media: Evolving Presence at Licensing Expo

Challenge

Licensing Expo is one of the most competitive B2B events, with a crowded floor full of global brands. VIZ Media needed more than a standard booth – they required a trusted partner to create a professional, visually striking presence that could attract attention, support confidential meetings, and showcase their growing portfolio of entertainment IPs. Balancing creativity, functionality, and cost-efficiency while standing out from competitors was key to making their Licensing Expo presence successful year after year.

Our Partnership

Over several years, we’ve partnered with VIZ Media to build a scalable, creative, and business-first booth strategy:

  • Flexible & consistent: Core structures reused year after year, with custom elements refreshed annually.

  • Business-first design: Private meeting rooms, storage, and functional staff areas integrated seamlessly.

  • Creative impact: LED walls, themed build-outs, and immersive graphics to stand out on the floor.

  • Close collaboration: Planning, staging, and onsite execution managed with deep industry experience.

Licensing Expo in 2025

For 2025, the booth was designed to maximize both visibility and functionality:

  • Expanded meeting capacity with pre-bookable partner spaces.

  • Dynamic LED wall and lightboxes to draw attendees in.

  • Rilakkuma photo op boosting merchandising conversations.

  • Streamlined storage and staff support for smooth operations.

Results

Through our long-term partnership, VIZ Media has continuously elevated their Licensing Expo presence, standing out from competitors with bold, functional design, expanding their meeting capacity, and showcasing their licensing portfolio efficiently. By 2025, their booth had become a mature, evolving platform that reliably drives partnerships while reflecting their leadership in the anime and manga industry.

We’re proud to support VIZ Media’s growth and evolution at Licensing Expo year after year.

Evolution of the Booth

Our partnership with VIZ Media spans years, evolving the booth from a smaller 2018 footprint with limited meeting space into a larger, more functional, and visually striking presence, featuring expanded meeting areas, immersive graphics, and digital enhancements.

Ready to Transform Your Trade Show Presence like VIZ Media?

Let’s create an exhibit that drives results and delivers measurable ROI for your business.

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