Logo for "Ion Exhibits," a leading trade show supplier, with "ion" in large white letters and "exhibits" below. A red curved line and dot above the "i" form a stylized figure on a light gray background, reflecting expert booth design. - Ion Exhibits
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Ion Exhibits logo featuring the word "ion" in large white letters with a red curved line and dot above, followed by "exhibits" in smaller white lowercase letters—perfect for making your next tradeshow booth stand out. - Ion Exhibits
Logo for "Ion Exhibits," a leading trade show supplier, with "ion" in large white letters and "exhibits" below. A red curved line and dot above the "i" form a stylized figure on a light gray background, reflecting expert booth design. - Ion Exhibits
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CASE STUDY

VIZ Media

Anime Expo, San Diego Comic-Con, Anime NYC, New York Comic Con, Emerald City Comic Con, Anime Central

Booth Design for VIZ Media: Driving Engagement and Sales

Challenge

At major anime conventions and comic cons, VIZ Media needed a booth that could attract fans, showcase new IPs, and drive merchandise sales—while adapting to different show sizes. Key requirements included:

  • A photo-op area for shareable moments

  • Storage and retail space for merchandise

  • Queue management with engaging product displays

  • Strong branded visuals for both new and classic IPs

Solution

We designed a flexible consumer convention booth system built on reconfigurable frames and overlays, allowing VIZ to refresh graphics and highlight new releases at each event. The back of the booth supported retail operations with storage and staff areas, keeping the space visually dynamic and operationally efficient. 

Custom 3D Elements

A standout feature of VIZ Media’s booth is the use of custom 3D elements. Themed photo-op areas, interactive displays, and immersive build-outs change annually to create shareable moments on social media. These elements engage fans, draw crowds, and give each show a fresh, exciting look. 

A large shark model with its mouth open juts out from a colorful comic-style display booth. The booth features a graphic of a shark and the text "It’s on your bucket list of things." The setting is a convention hall with red carpet. - Ion Exhibits
A Naruto 25th anniversary display with life-size character standees and themed decorations on a red carpet at a convention. - Ion Exhibits
A convention booth features a “One Punch Man” sign above a comic-style wall display with a cutout of Saitama punching through, surrounded by faux concrete rubble. - Ion Exhibits

Booth Evolution Over the Years

Over the past 4–5 years, VIZ has reskinned and refreshed the booth annually. New custom 3D elements and interactive features are added each year, keeping returning fans engaged while reducing production costs. This strategy ensures VIZ stays visually relevant, maintains operational efficiency, and continuously strengthens fan engagement. 

Exhibit booth featuring large posters of Dragon Ball Super and My Hero Academia, display cases with collectibles, and VIZ branding at a convention center. - Ion Exhibits
A convention booth displays large banners for Shonen Jump, One Piece, and Mashle. The Shonen Jump banner features popular anime characters; the One Piece and Mashle sections are themed with props and backgrounds. VIZ branding is visible above. - Ion Exhibits
A convention booth with VIZ and SHONEN JUMP branding, large manga character posters, display cases, and red carpeted area under bright overhead lighting. - Ion Exhibits
VIZ Media's One Punch Man booth at a convention center, featuring themed decorations, a red carpet, and partitioned queuing areas. - Ion Exhibits
A convention hall with red carpet features a large "Rooster Fighter" mural and a hanging VIZ sign above various booths. - Ion Exhibits
A convention booth for VIZ Store featuring large cutouts of anime characters Naruto and Ichigo, with shelves displaying various merchandise and art supplies. - Ion Exhibits
A large, brightly lit VIZ booth at a convention features bold red and white branding, anime posters, display shelves with merchandise, and a red carpeted floor in a spacious exhibition hall. - Ion Exhibits
Crowd of people at a convention in front of a large "Bleach" anime display with character illustrations and a red carpeted floor. - Ion Exhibits
A convention booth for VIZ Media featuring large displays of "Seis Manos," "One Punch Man," and "My Hero Academia," with merchandise and promotional materials on shelves and tables. - Ion Exhibits
A convention booth with VIZ branding displays large anime posters, glass cases with merchandise, and informational panels on a red carpeted floor. - Ion Exhibits
VIZ Media convention booth with large banners for My Hero Academia and Naruto, red carpet, and branded signage at an indoor event. - Ion Exhibits
A convention booth displays large banners for Shonen Jump, One Punch Man, and Inuyasha, with red carpet and black stanchions surrounding the exhibit. - Ion Exhibits
A convention booth with VIZ branding displays manga, anime merchandise, posters, and collectibles, with glass cases and promotional signs on red carpet. - Ion Exhibits

Results

The booth consistently attracted large crowds for photo opportunities, giveaways, and merchandise, generating strong social buzz. By evolving the custom 3D elements and front-facing features each year, VIZ maintained a recognizable and exciting presence across conventions. The flexible design also streamlined staff operations, allowing VIZ to execute efficiently at multiple shows while keeping fans fully engaged. 

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