Case Study: Vericel Corporation
Multi-Show Exhibit Program
6
Trade Shows in a Year
4
Booth Size Configurations
ROI
in 1 Year
Vericel’s Multi-Show Exhibit Success: Consistent Branding, Smarter Investment
THE CHALLENGE
Vericel needed a consistent, impactful exhibit presence across multiple events in 2025, with varying booth sizes and configurations. The goal was to maximize reuse of assets while ensuring a cohesive brand experience.
THE SOLUTION
Ion Exhibits developed a custom modular exhibit system built on a beMatrix frame structure, allowing for reconfiguration across multiple footprints while delivering a premium look and practical functionality.
THE RESULTS
- Unified brand look across different event sizes.
- Efficient use of resources by owning and reconfiguring assets, rather than renting.
- Scalable design that represents two business units seamlessly.
- Strategic investment that positions Vericel for cost savings and brand impact in 2025 and beyond.
Different Booth Size Configurations
Full brand experience with maximum impact, including a product training lab to support in-booth engagement and demonstrations.
Balanced layout with strong presence and visibility.
Streamlined design maintaining core messaging and product focus.
Compact version emphasizing key brand cues.
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