CASE STUDY
NielsenIQ
ANNUAL USER CONFERENCE & EXHIBIT MANAGEMENT
Our Process
Discovery & Design
Nielsen partnered with Ion Exhibits to reimagine their trade show and conference experiences, emphasizing innovation, creative design, and strategic collaboration.
Discovery & Design
Nielsen, a global leader in audience measurement, data, and analytics, approached Ion Exhibits seeking a fresh creative approach, improved customer support, and deeper knowledge of their extensive trade show program and annual conference needs. Through a collaborative discovery process, Ion’s Creative and Account Management teams worked closely with Nielsen to understand their leadership’s objectives and vision. By aligning with Nielsen’s goals, Ion conceptualized their trade show schedule in advance, enabling seamless execution and impactful event experiences.
Fabrication & Quality Control
Ion designed and produced cutting-edge exhibits for Nielsen using high-tech materials and interactive solutions to elevate brand presence.
Fabrication
Ion executed Nielsen’s vision using the latest exhibit materials and technology to position them as a global leader. Exhibits featured innovations like LEDskin video walls and smart interactive touchscreens, creating engaging and dynamic visitor experiences. Quality control and meticulous attention to detail ensured that every aspect of the exhibit showcased Nielsen’s commitment to excellence and innovation.
Installation & Event Support
Ion provided year-round support for Nielsen’s events, ensuring flawless execution across multiple trade shows and their annual conference.
Installation & Show Support
Ion provided a dedicated support team for Nielsen, including a Creative Designer, Client Experience Executive, Account Manager, and Account Coordinator. This team worked collaboratively with Nielsen throughout the year, planning and executing each event with precision. By conducting thorough discovery meetings and tailoring each event’s objectives, Ion ensured that Nielsen’s exhibits consistently delivered high-impact results. On-site support included seamless installation, real-time troubleshooting, and ensuring every event reflected Nielsen’s leadership in the industry.
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