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Selecting the Right Trade Show Builder

Posted By Kevin Fett
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Selecting the right trade show exhibit builder can significantly impact your event's success. Here are seven tips to help you make the best choice:

  1. Define Your Needs and Goals: Before you start looking for exhibit builders, clearly define your objectives, budget, timeline, and specific requirements.  Knowing what you want to achieve and the resources available will efficiently guide your selection process.

  2. Research and Compare: Research different exhibit builders by exploring their websites, portfolios, and client testimonials. Look for builders with experience in your industry or similar projects. Make a list of potential candidates and compare their offerings, services, and value.

  3. Evaluate Quality and Creativity: Assess the quality and creativity of each builder's work. Review their past projects to gauge the level of craftsmanship, design innovation, and attention to detail. A builder with a strong creative vision can help you stand out on the trade show floor.

  4. Consider Customization and Flexibility: Choose a builder who can customize the exhibit to align with your brand identity and meet your specific requirements. Flexibility is crucial, especially if you have unique design ideas or need modifications to accommodate changing needs.

  5. Communication and Collaboration: Effective communication is essential for a successful partnership. Look for builders who are responsive, proactive, and willing to collaborate closely with you throughout the design and construction process. Clear communication helps prevent misunderstandings and ensures that your vision is realized.

  6. Check References and Reviews: Request references from previous clients and ask about their experiences working with the exhibit builder. Reading online reviews and testimonials can also provide valuable insights into the builder's reputation, reliability, and customer satisfaction.

  7. Review Contracts and Terms: Carefully review the builder's contracts, terms, and policies before making a final decision. Pay attention to important details such as pricing, payment schedules, deadlines, and cancellation policies. Make sure you understand all terms and conditions to avoid any surprises later on.

  8. Bonus Tip: Research that the exhibit house actually builds their own displays.  Many exhibit houses are brokers that actually don't make anything; outsourcing services such as exhibit assets, carpentry, printing, detailing and storage.  Exhibit houses with in-house fabrication, printing and project management can provide a more uniform solution bringing more value in the long run. 

By following these tips and conducting thorough research, you can select a trade show exhibit builder who not only meets your needs but also helps you create an impactful and memorable presence at your next event.