Ion Exhibits

Pro Tips Blog

Navigating the Maze of Trade Show Partnerships: A Fresh Perspective for 2024

Back to News & Updates

In the dynamic realm of trade shows and live events, the stakes are high and the requirements unique. Embarking on this journey means engaging with a spectrum of services from eye-catching design to custom builds, from logistical orchestration to meticulous planning, and from seamless transportation to punctual delivery. At the heart of this whirlwind of activity is customer service—a fundamental yet often underrated component that sets the stage for your presentation's success.

Elevating Customer Service from Basic to Exceptional

Gone are the days when customer service was merely a checkbox on a list of business essentials. Echoing the sentiment of a well-known adage, "just ok is not ok," the contemporary consumer landscape demands excellence as a norm. With every company boasting about their exceptional service, the real question becomes: what does outstanding service look like to you?

Crafting Your Team: Questions for Your Exhibit Partner

Just as you meticulously vet potential team members to find the perfect fit for your organization, so too should you scrutinize your future exhibit partner. Delve deeper with these tailored questions to uncover the essence of their client commitment:

1. Your Central Liaison: In the initial stages, who will guide you through the process? Unlike typical business transactions that pivot from sales to support, ensure continuity by getting acquainted with your primary contact and their backup early on, laying the groundwork for a cohesive partnership.

2. Comprehensive Support Services: What spectrum of services does the exhibit house bring to the table? From managing the minutiae of show services to offering storage solutions, understanding the full suite of their offerings can streamline your event planning.

3. Beyond Booths: Holistic Trade Show Marketing: Does your exhibit partner have the prowess to amplify your marketing efforts? Whether it's crafting compelling campaigns, curating giveaways, or strategizing event selections, a versatile partner can enhance your brand's presence.

4. Staying in the Loop: How will updates and previews of your exhibit be communicated? In today's digital age, options like virtual walkthroughs or webcam previews can offer reassurance and allow for adjustments pre-event.

5. Round-the-Clock Support: When the unexpected occurs outside regular hours, how accessible is your exhibit partner? Ensuring you have a direct line for those inevitable last-minute hitches is crucial for peace of mind.

6. Tools for Ongoing Engagement: What digital or physical resources are available for managing your trade show footprint? From inventory management to artwork approvals, a client-centric portal can simplify your ongoing interactions.

Beyond the Sales Pitch: Verifying Credibility

In your quest for the ideal exhibit partner, don't overlook the value of external validations. From client testimonials to industry accolades, these insights can offer a glimpse into the experiences and successes of others in your shoes.

As we move further into 2024, the landscape of trade shows continues to evolve, demanding a more nuanced and sophisticated approach to partnerships. By asking the right questions and setting high standards, you can ensure that your exhibit house is not just a provider, but a true partner in your event's success.

Contact the Client Success Team at Ion Exhibits for more information on how you can be better prepared when picking a new exhibit house.