Ion Exhibits

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Boost Business Development with Trade Show Rentals

Posted By Kevin Fett
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As Q2 comes to a close, many marketers are reviewing their progress and plans for the balance of the year. It’s not uncommon to make adjustments. This is the time to consider maximizing your live event program. Trade shows and events enable you to populate the sales funnel, develop contacts for business partnerships, and capture competitive intelligence to shape your strategy.

Marketing managers are expected to produce more results with fewer resources, making it essential that every dollar spent is being utilized to its best advantage. Trade show display rentals offer you a way to reduce the variable cost of your exhibit while getting the same results from its use.

 Twinings 10x20 exhibit rental design

For example, this open concept exhibit rental design combines attention-getting backlit graphics with functional walk-in storage.


Trade show display rentals have become the go-to for marketers who want a custom designed presentation for typically 30-35% of its purchase price. Remember, trade show exhibit rentals eliminate all ownership costs including in and outbound inspection, repairs, refurbishment, upgrades and storage.

Trade show display rental enables you to free up funds to pay for other, equally important, aspects of your participation in events. Promotion should be a key beneficiary of your reallocation. Invest in pre-event marketing ads, email campaigns, or direct mail. Invest in on-site promotion such as event sponsorship, an in-booth video wall to drive traffic or booth staff training. Invest in post-show follow-up with marketing initiatives designed to book appointments and close orders.

Here are a few tips for how to get even more savings opportunities from exhibit rentals:

• Ask about turnkey or all-inclusive exhibit rental packages that may offer you additional discounts.

• If you add an event, you can secure a display solution ready for delivery in as little as 30 days. Check out our Quick Ship exhibit rental program. Every display has been pre-designed, pre-quoted, pre-engineered, and even the graphic dimensions have been pre-determined to speed print production.

• Consider renting from an exhibit house located near the city in which your trade show display rental will be used to reduce transportation costs.

• Store the exhibit graphics after your event and incur only the hardware rental cost at your next event.

Trade show exhibit rentals offer you a cost effective way to balance your marketing budget mid-year. Contact your Account Executive to learn more about display rental and promotion services from Ion Exhibits.