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Ion Exhibits

Ways to make your booth staff stand out on the show floor

Your company's participation in a trade show is a significant investment intended to drive business and awareness. While much time, creativity and thought are put into the visuals and environment, the one element that can make or break your efforts is often overlooked - your booth staff. According to CEIR, 80% of the way an exhibit is remembered is not the space itself but the interaction with a staffer. In addition, 98% of the time an exhibit is rated "poor", it is because of the staff. Here...

Options for storing your trade show booth properties

From maintaining brand consistency to integrating marketing campaign strategies, there are myriad reasons why designing and crafting a custom trade show booth is the right choice for many companies. However, custom exhibit properties are often a large part of an organization's marketing capital expenditures budget. With that significant investment, it is important that your assets be protected and kept in optimal condition for repeated use. If the TSNN top 2016 show stats are any indication, ...

The impact of trade show booth inventory management

The trade show industry continues to grow, with data showing that in 2016, nearly $13 billion in revenue was generated in the U.S. For many companies, this equates to showing at several shows in a given year. With multiple shows, companies also tend to have quite a few trade show booth properties. If your company falls into this category, there are several ways inventory management can impact your trade show effectiveness. Keeping tabs on your inventory: The first factor in running your trad...

Top three areas to invest in your booth display for a positive ROI

If you have not broken down the numbers, companies make a huge investment in their trade show booth. According to the Experiential Designers and Producers Association (EDPA), the industry average for the cost of a trade show booth display ranges from $138 to $154 per square foot. To put that in clearer terms, for a 10 x 10, it could cost nearly $14,000 for a corresponding booth display. There are several areas where budget dollars can be allocated, depending on what investment you choose. But...

Understanding the impact of booth lighting on your attendees

When I think of lighting on a show floor, I don't just look at the conference center lighting, which can be glaring in some areas and missing in others. The way an exhibitor lights their booth can have a direct impact on the attendees entering it. In fact, a recent article from Brex Lighting dives into a commonly used form of lighting in the trade show booth and its effect on mood: LED lighting. Here are some thoughts around lighting's effects and how to help your attendees experience your bo...