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Ion Exhibits

If you aren't doing this with social channels, you are losing attendees at your booth

Social channels are a key component of communication in this day and age. On Facebook alone, there are nearly 1.9 billion active users. Social engagement is not only important, it is expected by your attendees. Here are things you should be communicating using your social channels to keep attendees coming to your booth. Provide pre-show social engagement: Before your attendees even come to the show, you should be starting to build engagement on your social channels. Use your social channels ...

Did video kill the exhibitor star?

When you think of your digital communication for your trade show booth, I bet video is one of the top three items you have for your attendees. In fact, Hubspot recently reported that businesses publish on average 18 videos a month. That is a lot of content, and often businesses make the mistake of creating video content that is not relevant or meaningful for show attendees.  Follow these video content pointers to keep attendees coming back for more. Longer is not better: You may think if I c...

Keeping your attendees engaged

Snapchat: a cautionary tale If you have not seen recent technology news, Snapchat downloads are on a record decline. This is notable because it seemed at a point not too long ago that Snapchat was social media's golden child. Not just for personal use, Snapchat was being used by companies to enable great engagement with their brands. What can you learn from this tale of decline?  When developing your own attendee engagement and working to keep those attendees engaged, keep these three key p...

Get attendees together with onsite events

When you gather stakeholders from a particular industry, you want them to do more than walk around a show floor. In fact, a large portion of professionals believe in the power of in-person engagement. Good event planners know that networking and idea sharing are vital for attendees to feel positive about your event. The key to good networking is to encourage your attendees to actually get together. Here are a few onsite event ideas to bring attendees together. Opening Day: One of the best wa...