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Ion Exhibits

More Insights for Creative Inspiration

Creative expression is one of the reasons I love the exhibition industry. If we are to offer exhibitors the best solutions, we need to pursue activities that sharpen our artistic sensibilities. In his blog, Richard Branson, describes how being creative takes practice.  Branson believes there are all sorts of ways to be creative, and they all take practice.  Practice often entails venturing out from behind our desks. In my previous post “Walk a Mile for Creative Inspiration”, I shared how te...

Exhibitor Success - PMA Fresh Summit

Pulmuone Foods was looking for a WOW factor to engage the audience at this years PMA Fresh Summit.  Understanding Pulmuone's show objectives and goals through Ion's Discovery process allowed Ion's creative team to design a welcoming booth theme with pergola structures, drawing focus into two integrated LEDskin video screens showcasing lifestyle motion graphics.  The LEDskin video walls drove an enormous amount of booth traffic providing Pulmuone with a record amount of qualified leads.  The ...

Trade Show and Event Lead Sales - A Progress Report

Leaders representing the country’s fastest growing private companies in the country recently convened at the INC 5000 conference in Phoenix. I was one of them. It’s a great opportunity to network, and share insights, with owners of a wide variety of businesses. During one conversation with a fellow conferee, I was asked whether exhibitors are doing a better job of moving leads into the sales funnel. Great question!                          The sales funnel is often illustrated as the proces...

Let There Be Logo Light

Humans are naturally drawn to light. This may explain why we’re seeing a trend in exhibit designs featuring a variety of ways to incorporate lighting. From overhead to underfoot, there are multiple ways to incorporate lighting effects into your trade show display. We hope these examples inspire you to explore new ways to outshine your competition on the show floor. Halo-Lit 3-D Logo's A lit dimensional logo can draw in visitors from across the show floor.  These visual beacons are referred ...