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Ion Exhibits

Fear and Loathing at Trade Shows

Fear and Loathing at Trade Shows Your exhibit partner’s number one job, as a trade show coordinator, is to make you look good to your boss and to your audience at trade shows. Murphy’s Law tells us that anything that can go wrong, will go wrong. While many trade show display installations are free of major mishaps – it is just as common to encounter “issues”. The latter is when fear and loathing sets in for the exhibitor. Fear surrounds how the issue will affect the outcome. And the loathin...

Start Planning Your 2023 Trade Shows

Start Planning Your 2023 Trade Shows When you return to work after the “holidaze”, you have a new calendar year chocked full of marketing programs to implement. If you are new to trade show management you should know that effective trade show marketing requires time. To get the best exhibit and graphic designs, choice pre-show promotion options, and lower rates on everything from show services to transportation and installation – requires advance planning. Insufficient time or “rushing” cre...

Three "P's" To Scout At Your Next Trade Show

Three “P”s to Scout At Your Next Trade Show Booth Whether you are exhibiting at a several trade shows or attending just one, it’s a prime opportunity to scout for improvements and additions to build your business through the power of trade shows. People Trade shows are designed for meeting people, many of whom may benefit your organization. They may be a good candidate for a position currently open or to be added on a temporary or permanent basis. From the airport, to hotel check-in, at th...

IMTS Spurs the Evolution of Manufacturing

IMTS Spurs the Evolution of Manufacturing It’s been referred to as the “Fourth Industrial Revolution” and the “New American Manufacturing Renaissance”. Both phrases reflect our country’s renewed desire to have products “Made in America”.  You may already know that the majority of US companies comprising the manufacturing sector are small to medium sized businesses. Facing workforce shortages and supply chain issues, these organizations are looking for solutions to address productivity and dr...