Fear and Loathing at Trade Shows Your exhibit partner’s number one job, as a trade show coordinator, is to make you look good to your boss and to your audience at trade shows. Murphy’s Law tells us that anything that can go wrong, will go wrong. While many trade show display installations are free of major mishaps – it is just as common to encounter “issues”. The latter is when fear and loathing sets in for the exhibitor. Fear surrounds how the issue will affect the outcome. And the loathin...