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Ion Exhibits

Trade show data in context

Data is collected every day, even in circumstances you may not think of, like for instance when using your Roomba. Keep in mind, however, that data collected needs to be kept in context in order to be meaningful and be applied in a thoughtful way. Here are some things to consider when applying your data so your attendees can have an amazing and engaging experience. Data to personalize attendee interactions: One of the ways data in context is a powerful tool is in its application for a person...

Spice up your conference sponsorship

When exhibiting at a conference, sponsorship opportunities are a great way to add some branding elements and additional communication to get traffic to your booth. Even if you think you have your sponsorship choices ready to go, including maximizing your return on investment, there are some ways to spice things up and make your sponsorship more memorable. Here are a few comments I have heard over the years, and why you should turn this thinking on its head. “We have our sponsorship tier plan...

Protecting your trade show data

There seem to have been many data breaches reported in 2017, and the importance of data protection cannot be emphasized enough. You may not have thought about your trade show data, but this is an important area to be considering when looking at data protection. And you may not realize the areas where you can protect your data and digital assets. Area #1 – Email Communication: The first area where you can safeguard data is your email communication. For example, when you are requesting an emai...

Trade show resolutions

Here at Ion Exhibits, we are enjoying the holiday season while preparing for our clients’ early events in 2018 such as IBS/KBIS, Outdoor Retailer, CES, NRF, SHOT, DistribuTech and NAMM. Looking forward to these big shows in January has inspired me to share some New Year’s Resolutions for event marketers to apply to their trade shows: Resolution #1: Maximize performance of your event program. A new show cycle is the perfect time to look at all the events for the year and determine if they are...

Convention Center Expansion

As the event industry grows and continues to be a successful stream of revenue for local governments and businesses alike, cities have placed renewed value on enlarging and modernizing their convention centers to attract new and larger groups. Competition among venues for meeting business has intensified, leading to a construction “arms race”. 2017 has been one of the busiest years on record for convention center building and expansion, and the pace continues in 2018, with nine U.S. venues sc...