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Ion Exhibits

4 Tips For Engaging Attendees All Year

Trade shows are a key way to engage your buyers and the percentage of trade show visitors who have buying influence have held steady over the last few years at around 82%. This is a significant percentage of individuals that have purchasing power. So why only engage with them during the few days on the show floor? Here are tips for developing pre and post show communications that will help engage your attendees throughout the year. Pre-Show Engagement: Share Content That Shows Your Expert...

Onsite Tips For Your Next Trade Show

With the trade show industry showing a healthy growth for 2018, companies are exhibiting with a positive mindset. And with an increase in exhibiting, organizations understand that trade shows are a marketing investment that should show returns. Making the most of that investment should be top of mind for the trade show marketing staff. These onsite tips will help you get the most out of your trade show investment and have you simply look at certain booth engagement objectives in a slightly di...

The Art Of Packing For Your Trade Show

Ah, the joys of packing all your items up for your trade show – if there is one task most exhibitors overlook, it is this one. While you may be tempted to skip past this task, having a packing strategy will make your show installation and dismantle proceed much faster (and who doesn’t want that). The prep stage: This is probably the most important step in packing up your show items. The prep stage should focus on how you wish to organize your items as well as how those organized items are pa...

Three Compelling Attendee Experiences On A Budget

When working with our clients to develop an exhibit, one of the first questions we ask is: when visitors come into your booth, what do you want them to think, feel, know and do? The first three are often easy to answer – having to do with market positioning, brand and product education. However, the last question usually stumps them. So, if you are struggling with how to provide a quality attendee experience, especially on a limited budget, here are some ideas to jumpstart your “do” conversat...

Top Five Exhibit Design Trends of 2018

Each year brings a host of new exhibit design trends, and 2018 has been no different. From CES to last month’s Exhibitor Live, here are five of the top design developments we are seeing throughout the industry: AR/VR: When exhibitors first starting using AR and VR in their exhibits, it often seemed strange to see attendees sitting with headsets on. However, as the public has gotten more comfortable with the technology, it has become increasingly commonplace. This year, exhibitors have taken ...