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Ion Exhibits

Get attendees together with onsite events

When you gather stakeholders from a particular industry, you want them to do more than walk around a show floor. In fact, a large portion of professionals believe in the power of in-person engagement. Good event planners know that networking and idea sharing are vital for attendees to feel positive about your event. The key to good networking is to encourage your attendees to actually get together. Here are a few onsite event ideas to bring attendees together. Opening Day: One of the best wa...

Beyond the thank you: post show engagement

If you read my last blog, you will be energized to continue your show momentum once you get back to the office. One of the to-do's on the list was lead follow up. This is such an important topic, considering you have between a one-in-three and one-in-two chance of getting a sale just by being the first to follow up. Let's delve a little deeper on what post-show engagement looks like and cover some tips that can help you close the sale. While on the show floor, take better notes: In the world...

Back from the show – now what?

You may be tempted to take a breather when you are done with your show. But in reality, your show is not yet complete. For you to get the most out of your trade show investment, there are several post-show items that need your attention Here are the top three things to put on your "To Do" list to complete your show, and prepare yourself for the next one. To Do #1: Review your show for failures and successes: While your show experience is fresh in your mind, review and reflect on the show t...

Onsite Training for Booth Staff

Boost Show Results in 30 Minutes Exhibitor Magazine recently published an article on staff training, and the statistics on the use of booth training is shocking: nearly 50% of exhibitors rarely train booth staff as part of their overall booth engagement strategy. Onsite training for booth staff does not have to take long - just 30 minutes can do the trick. And in those 30 minutes, you can boost show results by hitting these key points in your training: Your company's brand message: Whether ...

Customizing your booth is easier than you think

When companies were asked about trade show budgets for 2017, the overwhelming majority said they would either increase or maintain their budgets. With your budget, you may be wondering if customization of your booth is too expensive or difficult to achieve. With the right choices and considerations, having a custom booth without breaking the bank can be a real possibility. Here are some ways to get that trade show booth customization, and it is easier than you might think. Make your graphics...