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Ion Exhibits

Customizing your booth is easier than you think

When companies were asked about trade show budgets for 2017, the overwhelming majority said they would either increase or maintain their budgets. With your budget, you may be wondering if customization of your booth is too expensive or difficult to achieve. With the right choices and considerations, having a custom booth without breaking the bank can be a real possibility. Here are some ways to get that trade show booth customization, and it is easier than you might think. Make your graphics ...

Encouraging attendee-generated content

Social media has redefined online content, with 1.28 billion people logging in daily to Facebook alone. With so many people in the social space, it makes sense to inspire attendees to create content they can post and share. In fact, encouraging your attendees to post is a great way to showcase their experience in your booth, in turn driving more booth traffic. It also provides a more encompassing and compelling brand story to people discovering your organization. Here are some ways to bring a...

Segmenting trade show emails for better engagement

There are an estimated 3.7 billion email users in the world today, and projections show that increasing to 4.1 billion by 2021. The problem with that statistic is there are hundreds of billions of emails sent every day. How can you manage your large list and be confident that the emails you are sending are relevant and timely? Segmentation is probably the most overlooked way to drive better engagement, and it is not as complicated as you may think. The idea behind segmentation is to use data ...

The international connection: Make your booth globally friendly

According to Smart Meetings’ article on best international cities to host a meeting, there is an increasing focus on global engagement. If you are serious about creating a great atmosphere for your attendees, you need to be ready to engage an international audience in your booth. Show organizers work to attract global visitors, so it makes sense to add an international connection to your booth to leverage this diverse group. If you are not sure where to start, here are some helpful tips to ma...

Deciding which trade shows make the cut

While there are no exact numbers for total US meetings and events, the Events Eye Trade Show Directory lists nearly 11,000 trade shows in their database. With so many choices, and new trade shows coming onto the scene every year, how do you decide which trade shows to keep and which ones to cut? Here are some thoughts to consider when reviewing your trade show portfolio – a process I hope you do every year. ROI review: The first good litmus test for whether or not to keep a trade show is to l...